Columbia Public Library, New Logo and Identity

New logo and identity for the Columbia Public Library that launched in September of 2017. We identified the library as a conduit to the community’s past, present, and future, and it seemed only logical that we would extrapolate that finding to craft a unique and interesting direction that will support the library’s communication efforts moving forward. It was in this context that the idea of the Columbia Public Library being a “portal” was realized. A portal is defined as an entrance, gateway, or door, and that is exactly how we want the people of Columbia to see their public library. We want them to see the library as their personal portal to exploring new worlds, gaining new perspectives, understanding the past, and crafting a future for themselves.