Rebranding Lebanon Family Health Services
Nearing the end of 2012, we welcomed a new client to the Invictus roster, Lebanon Family Health Services (LFHS). They were in need of rebranding, which included a new look, logo, identity materials, website, collateral … the works!
The timing was perfect as 2013 marked 40 years of dedicated service to the Lebanon community. With no time to spare, we greedily accepted this project (we were so impressed with this organization that we nearly paid them to do their work!) and began conceptualizing the “big idea” for them.
They were and continue to be wonderful people to work with. They really embraced the creative process and came to the table with insight, questions, vim, vigor and vitality!
The result was a logo that captured the essence of the organization as well as the celebratory nature of 2013. This of course was just the beginning.
The next step in the rebranding of LFHS was to conceptualize and implement new design work for their identity materials. First on the list was their business cards, letterhead and envelopes.
LFHS’s older materials were typically run in one color and never adhered to any kind of consistency or unity. Because we see them as a tremendously bright organization, we introduced a new, bold color scheme to their identity. This color scheme would appear in their upcoming website design and future collateral materials.
In an effort to keep things bold, but keep costs down, Invictus designed identity materials in two colors. The folks at LFHS responded very well to the colors red and black. Problem solved! We introduced red and black throughout for a very dynamic and exciting stationery package that is as bold and confident as they are!