Branding for TriState Home Services
After several months of successful advertising campaigns on behalf of TriState Home Services, the topic of updating their existing logo and branding was broached.
We wanted to give TriState a presence that was more reflective of their values and vision. Working in conjunction with our contact at TriState, Invictus conceptualized and implemented an entire branding “overhaul” complete with new logo, colors, typography, and collateral. The identity was to serve as an anchor to their advertising which is typically demonstrated in a comedic fashion. In this, we could have the best of both worlds in their communication pieces — a company that can make you laugh but also solve your home comfort problems with knowledge and sincerity.