Advertising for TriState Home Services
Nearing the end of 2013, Invictus was approached by a company out of Maryland by the name of TriState Home Services to help conceptualize, design, and implement creative communication strategies that would ultimately result in greater brand recognition and awareness.
Our contact and partner in this creative endeavor happens to play a vital role in TriState’s success as a business. Fortunately for us, he is also a man of vision, wisdom, and guts!
Our initial thinking was to begin utilizing some of the relationships our contact had built in various media outlets in the area to help us push a new direction for the TriState brand. We would focus on traditional advertising through magazine ads, billboards, mall kiosks and the like. The catch was that we would approach their advertising in an unusual way because TriState is not your run-of-the-mill HVAC company.
Invictus saw TriState more as a laboratory of interesting ideas made by people who were funny, sincere, and knowledgable. The folks at TriState saw the people they served as unique individuals with specific needs.
The result is a successful blend of industry innovation and creative prowess that connects with their audience and offers an insight into the brilliancy that is TriState Home Services. If you change the way you look at things, the things you look at will change.