Recent Work
Lancaster Church of the Brethren Website
In the fall of 2011, Invictus was approached by the folks at Lancaster Church of the Brethren (LCOB) to design and develop a new website for them. Their site at the time was not reflective of their commitment to the community or congregation.
Launched in January of 2012, the new site was received with a positive and enthusiastic response by church members as well as public users.
The LCOB site’s re-design was fueled by a member of the church who happens to be a personal friend and fellow designer. She was insistent that the site be accessible, aesthetically pleasing and comprehensive. She came to the right place. Her organizational skills and vision proved to be the key to this site’s success and we couldn’t have done it without her!
View the Lancaster Church of the Brethren website >
Canine Partners for Life – Spring Event Logo
Once a year, Canine Partners for Life holds a major special event to support their fundraising efforts. Typically, the event is advertised as a wine auction and is considered more of a formal affair. For this coming year, they are mixing things up and Invictus was asked to help consult and design a new direction for the event.
Taking place at World Cafe Live in Delaware, this year’s event will be more focused on fun and will feature a more casual approach. If you are not familiar with the World Cafe Live venue, follow this link for more information: worldcafelive.com.
Working with a very talented and organized committee (a rarity in our experience), our first objective was to create a new identity for the event that would bring everything together. This identity establishes a theme and lays the foundation for future collateral work, advertisements and the like.
To learn more about this great event or to find ways to participate, click here!
Canine Partners for Life Website
2011 brought a lot of exciting projects to the office of Invictus. One of our most exciting and anticipated efforts was the re-design and launch of the Canine Partners for Life (CPL) website. The project had been in the planning stages for some time but things really got moving in the Fall of 2011. Before year’s end, we had a site launched for them that we felt best reflected their mission and vision. A site worthy of wearing the CPL name.
We have received a tremendous amount of positive feedback regarding the new site. Visitor’s find it easy to navigate and engaging. This of course, is exactly what we were aiming to do.
As with all sites that Invictus designs and builds, the CPL site meets or exceeds all W3C standards for accessibility and usability, meaning that the site is optimized to work across all platforms, all browsers, for everyone!
Something else of note: be sure to check this site out on your mobile devices and tablets. We put in a lot of effort to ensure our sites are compatible with mobile devices and tablets without having to create a separate mobile site. Not that mobile sites aren’t necessary, but we find that the majority of the sites we build, due to their nature, don’t require a separate mobile site as long as we do the appropriate amount of planning up front.
We can’t thank the fine people at CPL enough for entrusting us with this highly important project or for their participation in making this a reality. We are excited to see how this site helps move the organization forward to further their mission.
View Canine Partners for Life Website >
Canine Partners for Life – LifeLine
The folks at Canine Partners for Life have a bi-annual publication, called Life Line, that is sent out to their constituents to keep them informed of current events, graduating classes and the like. Beginning in mid 2011 they approached Invictus about a re-design. More than that though, they really wanted to examine its content and approach and take it in a new direction. We were thrilled to be a part of it. This entirely refreshed publication launched in October of 2011 to rave reviews. We are sincerely looking forward to starting on the next issue!
The Humane League of Lancaster County - New Identity
It’s finally here!—the new identity for the good people at the Humane League of Lancaster County. Invictus has been a part of this project for quite some time and we were thrilled with its launch on November 1st.
With regards to logo/identity design, we believe in creating pieces that move. We work to create identities that represent our clients’ mission and vision visually.
What we wrote to present this idea to the Humane League says it best:
“The proposed identity is designed to solve multiple problems and address the growing need of the Humane League of Lancaster County. It is flexible, timeless, and most of all alive! It utilizes a color palette established by the launch of the new website and typography that has been made standard over the last five years in your printed materials. Perhaps what we find most interesting about this proposed identity is how it relates to the animals themselves. It is playful yet stoic. It begs to be played with but is perfectly content being quietly curled up in the corner, and most importantly, it is as unique and varied as the animals and the people who love them.”
Humane League of Lancaster County - Summer Adoption Campaign
This summer, the Humane League of Lancaster County (HLLC) initiated an adoption campaign that focused on the cat over-population problem at the shelter. Invictus was brought in as part of the solution, focusing our efforts on the creation of materials to support this campaign.
The summer months are very difficult for the Humane League regarding cats. In a nutshell, the problem is too many cats and not enough space. To remedy this, the Humane League initiated a campaign—the first of its kind—that tied in with popular summer blockbusters, namely Pirates of the Caribbean and the new Harry Potter film.
Invictus consulted, conceptualized, and created posters and flyers for their street team and also developed online components to promote this campaign.
The Humane League’s goal was to get 750 cats adopted throughout the summer months. By the end of August, they had exceeded that goal by adopting out an astonishing 992 cats!
We were honored to be a part of this tremendous success.
UPDATE 02/27/12: HLLC is the recipient of the 2012 Nonprofit Innovation Awards for this marketing campaign. Congratulations, HLLC! Learn more at Central Penn Business Journal’s website.
Rob Bull - Non-profit consulting identity
Robert Bull, Jr. specializes in consulting for non-profit organizations. We met Robert through one of our clients who he happens to consult for. Impressed with our work, Robert hired us to consult, design, and implement a variety of projects for his firm, the first of which was his identity. Robert shares a vision with his clientele that mirrors the way in which Invictus works. Our personal and professional relationship grew rapidly through this process. We respect and admire Robert for his professionalism, attention to detail, and, above all else, his care for his clients. Robert is bold, ambitious, and confident. He really invests 100% of himself into his work and we believe his identity now reflects those values.
Humane League of Lancaster County - Annual Report
Invictus was tasked with designing this past year’s annual report for the Humane League of Lancaster County. As with previous years, the Humane League wanted to create a report that maintained the emotional content of other existing communication pieces without breaking the bank from a production standpoint. We at Invictus thrive in these conditions…big ideas on a limited budget. The annual report was designed and produced in two colors, utilizing the outstanding photography of the Humane League’s volunteer photographer Melody McFarland. A special thanks to Melody for helping make this piece (and many others) really sing.
Canine Partners for Life - Case Brochure
Since February 2010, Invictus has been working behind the scenes for Canine Partners for Life (CPL), a great organization located in Cochranville, PA. CPL provides assistance dogs for folks with a wide range of disabilities. Their work is amazing and inspiring. Invictus was asked to design a case brochure featuring this work while educating the general public about what they do. Our only hope is that this piece works as hard as they do!
Humane League of Lancaster County - PawPrints, Fall 2011
Yet another compelling installment of the Humane League of Lancaster County’s publication of PawPrints, designed by Invictus. This issue’s main feature focuses on the extraordinary efforts of the Humane League’s volunteers and staff when preparing incoming animals for adoption. It never ceases to amaze us how focused and dedicated our clients are to their jobs. This issue of PawPrints confirms that belief.